Jakarta, CNBC Indonesia – There is one skill that all young people need to thrive in the workplace, both for current and future relevance. This skill has been around for thousands of years.
“If I could give one competency to my 13 and 16 year old children that I think will last all the time, it would be storytelling,” said entrepreneur Scott Galloway, quoted from CNBC Make It, Thursday (11/4/2024).
The type of storytelling or telling may not matter, because the platforms people use to communicate can change quickly.
“The important part is developing the ability to write well, the ability to articulate ideas and the ability to present ideas with data, infographics, slideshows,” said Galloway.
In addition to being an entrepreneur, Galloway is a marketing professor at New York University Stern School of Business who, in 2005, started L2 Inc. – a research project that evolved into a business intelligence consultancy and helped brands learn how to market to audiences online. IT business consultancy Gartner reportedly bought L2 Inc. for more than $130 million in 2017, according to regulatory filings.
Today, in his brand strategy and digital marketing course, he explains how a brand's storytelling can directly contribute to or harm its success. The importance of storytelling is the main reason why the younger generation should not rely solely on generative artificial intelligence tools like ChatGPT.
“We don't know if in five years some neural network will replace ChatGPT. We don't know if coding will become obsolete,” he said.
Management experts agree that understanding AI is important, but AI is not the only skill needed to succeed in the workplace. Employers want to recruit candidates with a combination of soft skills and hard skills, such as analytical thinking, creative thinking, leadership skills and curiosity.
More advice, says Galloway: Finding ways to become an expert in your field is a good way to be successful, no matter what's going on around you.
“The specific trumps the general,” Galloway said.
“Find a niche, no matter how narrow, and try to own it. Commit to becoming one of the most knowledgeable people in the world in a domain…You'll never be an expert in any field if you don't enjoy it.”
[Gambas:Video CNBC]
(dce)