Jakarta, CNBC Indonesia – Samsung is no longer the global smartphone king in the latest IDC report. Its position shifted to second place, beaten by Apple.
During 2023, Apple will sell 234.6 million smartphone units with a market share of 20.10%. This number increased by 3.70% from 2022.
This result was obtained by Apple when the company was in a lot of trouble recently. Including sluggish sales of the iPhone 15 in China, the world's largest market, due to competition with local players such as Huawei and Xiaomi.
Samsung itself sold 226.6 million cellphone units in that period. The market share held by the South Korean giant was 19.4% or down 13.6% from the previous year.
In the same report, Xiaomi is in 3rd place. Meanwhile Oppo and Transsion (Infinix, Tecno, and Itel) are ranked 4th and 5th.
Throughout 2023, a total of more than 1.1 billion HP units will be sold. Unfortunately, revenue fell 3.2% from the previous year which reached 1.2 billion units.
The following is a report on the global smartphone market throughout 2023 according to IDC:
| Company | 2023 (Million Units) | 2023 Market Share | 2022 (Million Units) | 2022 Market Share | Growth |
| Apple | 234.6 | 20.1% | 226.3 | 18.8% | 3.7% |
| Samsung | 226.6 | 19.4% | 262.2 | 21.7% | -13.6% |
| Xiaomi | 145.6 | 12.5% | 153.2 | 12.7% | -4.7% |
| Oppo | 103.1 | 8.8% | 114.4 | 9.5% | -9.9% |
| Transsion | 94.9 | 8.1% | 72.6 | 6% | 30.80% |
| Other | 361.8 | 31% | 377.2 | 31.3% | -4.1% |
| Total | 1,166.90 | 100% | 1,205.9 | 100% | -3% |
Meanwhile, in Q4 2023, smartphone sales grew positively by 8.5% on an annual basis. In the most recent three-month period, 326.1 million units were shipped.
Apple also dominated the smartphone market throughout the 4th quarter of last year. Sales reached 80.5 million units with annual growth of 11.6%.
Samsung is in 2nd place with sales of 53 million. The market share is 16.3%.
In the top five there is no Oppo name. The 2nd position is filled by Xiaomi, while the 4th position is occupied by Transsion and Vivo closing the top five in the report.
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(npb)