Jakarta, CNBC Indonesia – Founder of Mustika Ratu beauty products, Dr. Hj. BRA Mooryati Soedibyo, passed away, Wednesday (24/4/2024). This Indonesian female figure breathed her last breath at the age of 96 years.
For almost a century living in the world, Mooryati Soedibyo has shifted her energy and thoughts to the world of cosmetics and beauty. Since childhood, Mooryati has been familiar with the world of cosmetics. This could happen because he grew up in the world of the Sultanate of Surakarta.
It should be noted that the woman who was born on January 5 1928 is the granddaughter of Susuhan Pakubuwana X, King of Surakarta. Past Family Business Responses to Future Competition (2012) he said that as the king's grandson, since the age of 3 he had been taught to master skills according to royal traditions. Starting from dance, musical arts, batik, concocting herbal medicine, to making traditional cosmetics from natural ingredients.
When caring for her hair, for example, Mooryati said she often washes her hair with burnt strawberries powder. Meanwhile, the conditioner comes from acidic water. These habits then led Mooryati to become skilled at making cosmetics in the future.
His expertise in making cosmetics sparked him to start a business. His first business started in 1973, when he served requests to make kencur rice for his friends.
“Using basic equipment, he ground the herbal ingredients himself with two helpers in his garage, Jl. Sawo No. 31 Menteng. Jakarta,” he said.
Unexpectedly, with only Rp. 25,000 capital, Mooryati's kencur rice has succeeded in making many people healthy. While doing business, Mooryati met another herbal medicine and cosmetics trader named Martha Tilaar. It was this introduction that changed the course of Mooryati's life.
Martha Tilaar in Eastern Women's Beauty (2017) said that the reason he invited Mooryati was because he needed someone from within the palace. At that time, Martha was carrying cosmetic products based on “palace secrets”.
“However, promoting this product was difficult because I am not of royal descent. So, I invited Mooryati Soedibyo to develop the business and produce “Mustika Ratu”,” said Martha.
After the partnership occurred, PT Mustika Ratu was established in 1975. Mooryati produces 5 types of herbal medicine, namely women's care, body slimming, vaginal discharge herbal medicine, gilding and various other traditional cosmetics. Meanwhile, Martha takes care of the company's internal affairs.
Collaboration makes Mustika Ratu successful. The products are widely available in various shops and beauty salons. In fact, in less than five years the company has expanded by purchasing various sophisticated machines to support production.
“[Kunci keberhasilan Mustika Ratu] “Because of the success of the marketing concept implemented since 1970, where Indonesian women are still looking for an identity, namely to be as beautiful as a palace princess,” wrote Martha Tilaar.
However, the partnership broke up in 1977. Mooryati decided to run Mustika Ratu alone. Likewise, Tilaar opened a cosmetic product based on her name and started from zero again.
After the split, Mooryati became more aggressive in doing business. He created a strong capital structure so that Mustika Ratu became one of the 'kings' of cosmetic products in Indonesia. In fact, in less than 10 years, Mustika Ratu was listed on the Indonesian Stock Exchange.
Its products are spread widely in Indonesia and abroad. Mustika Ratu only has strong competitors, namely products from Martha Tilaar. After being active for almost 40 years, Mooryati transferred the company's business to her son. Now, he doesn't care about business at all because God called him on Wednesday, April 24 2024.
[Gambas:Video CNBC]
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