Jakarta, CNBC Indonesia – The foldable cellphone market is on the rise. This trend sparked enthusiasm for cellphone manufacturers from China.
Most recently, Honor released its first folding flip phone, the Honor Magic V Flip. The phone was launched as the company looks to increase its portfolio in the high-end market against big players like Samsung.
For now, the Honor Magic V Flip will only be available in China. This cellphone has advantages in the camera and artificial intelligence (AI) embedded in it.
Apart from Honor, in Indonesia, Vivo has also just launched its first foldable cellphone in Indonesia, namely the X Fold 3 Pro. The device is priced at IDR 26,999,000.
The price is quite expensive compared to the Samsung Galaxy Z Fold 5. When launched in Indonesia, the Vivo X old 3 Pro was sold starting at IDR 24,999,000.
Foldable screen phones sell like hot cakes
The global foldable smartphone market grew 49% YoY in Q1 2024, marking the highest increase in the last six quarters. This is known from Counterpoint's complicated sheet report titled Foldable Smartphone Shipment Tracker released in late May.
The surge was mainly driven by significant increases in shipments from Chinese manufacturers. In particular, Huawei topped quarterly global shipments for the first time, overtaking long-time market leader Samsung.
Huawei's transition to 5G on foldable phones was the main driver of its growth of 257% YoY this quarter.
A year ago, Huawei's foldable portfolio consisted of only LTE devices. However, in the first quarter of 2024, the proportion of 5G-enabled foldable devices jumped to 84% of the brand's total foldable device shipments.
In contrast to Huawei's focus on the Chinese market, Honor and Motorola achieved significant shipment growth in overseas markets.
Honor's global foldable device market share jumped from 3% last year to 12% in Q1 2024, making it the third largest player in the segment.
Its shipments outside China grew massively from a small scale, driven by the Honor Magic V2 model, which became the most shipped foldable phone in Western Europe in Q1 2024.
Likewise, Motorola increased its global market share to 11% to rank fourth, with the Razr 40 being the top model in North America.
[Gambas:Video CNBC]
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