Jakarta, CNBC Indonesia – The digital transformation being carried out by PT Bank Rakyat Indonesia (Persero) Tbk is once again receiving appreciation, namely through chatbots BRI Sabrina succeeded in winning the award for the category Best in Personalization Strategy.
Awards given at the Mata Lokal Fest event which carries the theme Local Thriving in the Digital Era, at the Peninsula Hotel Tower Jakarta.
BRI is considered a leading company capable of providing a positive impact on Indonesia. In this case, digitalization is an opportunity for BRI to develop together locally. The technology in Sabrina itself has been maximized Large Language Model (LLM), where chatbots It is able to respond to various regional Indonesian languages.
Regarding this, BRI's Director of Retail Funding and Distribution, Andrijanto, said that this award further spurred BRI to carry out digital innovation.
“Sabrina will continue to be developed to make it easier for customers to find information and transactions. Chatbots Sabrina which was designed and developed with technology artificial intelligence“You can interact with customers, including greeting and chatting using regional/local languages,” he said in an official statement, Friday, (24/5/2024).
Previously, Sabrina also won first place in the Best Bank Chatbot Performance category, in the 2024 Bank Service Excellence Monitor (BSEM) survey results released by the MRI research institute.
As is known, in the midst of increasingly developing times, customers' needs for services are increasingly high. To meet customer needs, banks need to innovate their services, especially in terms of digitizing services, so that customers can obtain information related to banking services.
Apart from being able to interact using various languages and providing banking information, Sabrina can also help customers to check balances and transfer savings, make and check complaints, inform the location of the BRI office, the location of the nearest ATM and merchant. Just ask Sabrina via Whatsapp on 0812 1214 017, information regarding BRI bank products and promos can be easily obtained.
For your information, this event is one of Tribun Network's efforts and commitment to empowering local communities with the stakeholders involved. The series of Mata Lokal Fest events include Local Community Gathering, Local Experience, Collaborator Talk and Mata Lokal Award.
The Mata Lokal Award will be awarded to companies that are able to make an impact and carry out a big mission to strengthen local existence. For this reason, this award is given as appreciation, as well as momentum to collaborate and develop together locally.
[Gambas:Video CNBC]
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